Here at Design for America, we work with non-design students and non-design partners. So we get the “what is design?” questions a lot. To help answer this, our very own Sami Nerenberg has shared a simple tool to help us and hopefully help you answer this question for the Industrial Design Magazine, Core77. Check out the full article here! 

 

Over the last few years, design is increasingly seen as a tool for creating change. Through the work of many, including thought leaders such as Roger Martin and Tim Brown, design has become a key process and way of thinking that transcends disciplines and offers a roadmap for navigating and creating solutions. To both the like and dislike of many, business leaders, designers and non-designers continue to discuss design-thinking as the new pathway to innovation. Although design-thinking doesn’t replace good design, as Core77 columnist Helen Walters recently articulated, we do see a broader and broader scope of how the term “design” is being described. The expanding notion of design is captured by Core77’s upcoming design awards, which includes both traditional categories—web, interaction, graphic, interiors, transportation, services design—and emerging ones, such as research and strategy, social impact and design education. These conversations, books, articles, etc. collectively beg the question: “What is design?” …keep reading…