In Los Angeles, drivers spend an average of 64 hours per year in rush-hour traffic. That’s almost two workweeks a year. Luckily, LA2B has formed to envision a new way of moving around the city. Joined by GOOD magazine, DFA UCLA’s team has joined these local partners in their quest for better mobility. Here are the details from DFAer KC Fox on how this new relationship was formed:
Amanda and I first came in contact with GOOD Magazine at the Net Impact Conference in Portland. We thought we would strike up a conversation with them at the career expo and in a perfect world, maybe get a story written about DFA. The person we spoke to at GOOD was so intrigued by what we were doing with DFA, that she suggested we meet back in LA to discuss possible collaborations.
At our LA meeting with GOOD, Amanda and I became aware of GOOD Corps’ collaboration with the City of LA’s LA2/B campaign, a 5 year mobility plan for the City of Los Angeles. Since transportation is a local social issue relevant to LA, we thought it would be a great potential project topic for DFA. Our kickoff workshop for next quarter will be transportation themed with a challenge statement related to the bus experience in LA.
Last Friday I spoke with a transportation engineer from the City of LA who is interested in collaborating with UCLA’s DFA studio on a transportation themed project starting next quarter. We are trying to figure out potential challenge statements, and will have something scoped before our January 19th workshop. The City seems excited about the collaboration especially since the initial phase of the LA2/B campaign is community involvement. They see DFA as an innovative voice and possibly an inspiration to get more citizens involved in sharing transportation solutions. In turn,
Not sure of any tips for other studios, except to network like crazy and remember that stories are always more compelling than facts.