“Design it Together” DFA at IDSA

April 15, 2012DFA Behind the Scenes, Presentation

Every year, the Industrial Designers Society of America (IDSA) brings together some of the most prominent figures in design to discuss new ideas and strategies for innovation.  DFA faculty founder Dr. Liz Gerber had the opportunity to speak at the IDSA Midwest Conference on April 13th in Chicago alongside a variety of major members of … Read More

DFA SwipeSense Pitches for $1Million

April 5, 2012Design Phase, DFA Behind the Scenes, Health, Presentation

 On a spot-lit stage Wednesday April 4th, 2012 in downtown Chicago, DFA’s SwipeSense team, Mert Iseri and Yuri Malina stood before more than 250 venture capitalists and angel investors to pitch their idea — a portable, BlackBerry-size hand-sanitation device that attaches to the belt of health care providers. The goal: To raise $1 million for their nascent company, SwipeSense, … Read More