3M-Logo-Red-Pro-size-300x160Over 70 DFAers from all 21 studios spent four intense days in the Ford Design Center at Northwestern’s McCormick School of Engineering for the 4th annual Leadership Studio sponsored by 3M! The long weekend had three major themes to learn about human-centered design as applied to those affected by breast cancer, the design of their studio, and the design of their lives as innovators throughout their careers.

Design For America

Dean Julio Ottino from the McCormick School of Engineering and Gordon and Carole Segal, co-founders of Crate and Barrel helped kick off the event.

Design For America

Twelve teams then embraced the 24-hour design challenge to design to improve the lives of those affected by breast cancer.

Design For America

User interviews were conducted, problem spaces were reframed, hundreds of solutions ideated, prototypes were rapidly built, tested and iterated on, and twelve awesome solutions were pitched! Among those were:

Directions for a self breast exam in department stores' dressing rooms.
Directions for a self breast exam in department stores’ dressing rooms.

 

A line of greeting cards encouraging scheduling mammograms together.
A line of greeting cards encouraging scheduling mammograms together.
Forms of play so parents can educate their children about breast cancer.
Forms of play so parents can educate their children about breast cancer.

 

A line of apparel to embrace the asymmetry of a women's body after surgery.
A line of apparel to embrace the asymmetry of a women’s body after surgery.
A bracelet to communicate the emotion and support to distant loved ones.
A bracelet to communicate the emotion and support to distant loved ones.
Communication channels for caretakers to further connect and support one another.
Communication channels for caretakers to further connect and support one another.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Then, participants used the design process to strengthen their individual studios.  They participated in discussions to clarify what leadership means to DFAers and how it is practiced throughout the year, shared best practices among studios and began preparations for the upcoming year!

Design For America

 

Design For America

Ted Gonder from Moneythink kicked off the third application of the design process to encourage DFAers to design their own life and DFA Faculty Co-Founder, Liz Gerber wrapped up the weekend with a community-building and networking workshop.

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Check out the DFA Leadership Studio video below!

Design for America: 3M Leadership Studio from Design for America on Vimeo.

A big thanks to all who helped us create this memorable weekend! Especially to our keynote sponsor 3M who also provided in-kind products. These products were used for everything from note-taking to incorporated in prototypes. They allowed our students to quickly and easily communicate their ideas and build on their innovations. It was also neat to try out the new 1’x 1′ post-it note pads which were great for developing and sharing information graphics.  

Thanks to our LS sponsors

 

Learn more about the event (#DFALS14) on twitter (@design4america), check our more PHOTOS from the event HERE and on our NEW Instagram (DESIGNFORAMERICA)!

2 Comments

  • I am a Marketing Manager at 3M. I am responsible for marketing on a brand that makes little squares of paper with glue on them. Amazingly, these squares of paper help people to express themselves, to collaborate with one another, and to develop really big ideas that make a difference in the world. It always gives me great pleasure to see people using our products to do really meaningful work. Without human beings, our little squares of paper are, well, just little squares of paper. Human beings make great things happen, with a little help from our little squares of paper. Hats off to those who participated in this event. We are humbled.

    • Thank you for your comment and support Dan! Indeed, these post-it notes have changed the way we as humans are able to interact with each other. It allows us to visualize our thoughts, see them as conversation starters as opposed to final ideas, move things around rapidly to iterate, and even use them in our initial prototypes to start making ideas real. We are grateful for 3M’s support and couldn’t do this without you guys!

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