Over 70 DFAers from all 21 studios spent four intense days in the Ford Design Center at Northwestern’s McCormick School of Engineering for the 4th annual Leadership Studio sponsored by 3M! The long weekend had three major themes to learn about human-centered design as applied to those affected by breast cancer, the design of their studio, and the design of their lives as innovators throughout their careers.
Dean Julio Ottino from the McCormick School of Engineering and Gordon and Carole Segal, co-founders of Crate and Barrel helped kick off the event.
Twelve teams then embraced the 24-hour design challenge to design to improve the lives of those affected by breast cancer.
User interviews were conducted, problem spaces were reframed, hundreds of solutions ideated, prototypes were rapidly built, tested and iterated on, and twelve awesome solutions were pitched! Among those were:
Then, participants used the design process to strengthen their individual studios. They participated in discussions to clarify what leadership means to DFAers and how it is practiced throughout the year, shared best practices among studios and began preparations for the upcoming year!
Ted Gonder from Moneythink kicked off the third application of the design process to encourage DFAers to design their own life and DFA Faculty Co-Founder, Liz Gerber wrapped up the weekend with a community-building and networking workshop.
Check out the DFA Leadership Studio video below!
A big thanks to all who helped us create this memorable weekend! Especially to our keynote sponsor 3M who also provided in-kind products. These products were used for everything from note-taking to incorporated in prototypes. They allowed our students to quickly and easily communicate their ideas and build on their innovations. It was also neat to try out the new 1’x 1′ post-it note pads which were great for developing and sharing information graphics.