DFA teams together at FCA Headquarters with DFA National and Curt Edgar, Michael Angelidis, and Prateek Gupta (DFA MSU'16) from FCA
Design for America sponsored projects unite partnering companies and the DFA Network in an effort to address timely social innovation initiatives. Practicing the human-centered design process, DFA students bring fresh perspectives and user insights to address topics important to corporate partners. In receiving monthly feedback from company experts and attending weekly check-ins with DFA National, project teams create new concepts that are ready for testing in just 10 weeks!
DFA teams then showcased their work during a final design expo at FCA Headquarters in Auburn Hills, MI. Teams presented prototypes in the central ground-floor atrium, and each used an FCA vehicle to demonstrate their solution as hundreds of employees from all over the company walked by to check out the work. Teams excitedly rushed to answer questions from various employees, and the feedback was very appreciated. “One expert immediately started giving us insights about electric car design” said SueSan Chen from Northwestern.
Teams left the expo thrilled about future possibilities: “To produce something physical as a deliverable was very powerful. If this much is done in one semester, what can be done in four?” said Michelle Pannone (Virginia Tech ’17). Design for America is incredibly grateful for a wonderful partnership with FCA and their continued support of learning and design innovation. We can hardly wait to see what else these DFA students will do to change their worlds for the better!