According to the U.S. Census, only 42 percent of those aged 18 to 24 voted in the 2004 presidential elections. On college campuses, students often exist within a bubble, disconnected from current events.
This concept is centralized around the idea of integrating the election experience into everyday college life. When students are on campus, but not in classes or studying, they spend their time socializing with friends at cafés. These cafes are the central point to support both nutritional well-being and offer the stamina required to continue working.
This team therefore developed a process for involving and informing students of the election using knowledge of cafes on campuses. Their concept begins with the coffee sleeve. These sleeves will be defined by different issues involved in the election, such as education, tax, unemployment rate, deficit, energy, environment, same sex/ LGBT, etc. The customer will have the opportunity to choose whichever topic is of interest to him or her, and on the back of the coffee sleeve they will be given information relevant to each candidate. The coffee sleeves will be used as a vehicle to take action is through a QR code or website address printed on the sleeve. This will be used as a platform for students to learn about all aspects of the election as it applies to them.