HOW CAN WE REWARD HEALTHY SNACK CHOICES?
Childhood obesity has been a growing problem over the last three decades. Currently about 17% of children ages 2-19 are obese, a number that has almost tripled since 1980 and that continues to grow. One of the many contributing factors to this is that unhealthy foods such as chips, candies, and sugary cereals are heavily marketed to children, catching their attention and encouraging them to develop poor shopping habits at a young age. Children frequently reach for these bright and accessible items, and plead with their parents to buy them. Surprisingly, there’s nearly nothing similar in place to attract kids to buying fruits or vegetables.
Fruit Buddi’s mission is to reduce childhood obesity by inspiring kids to eat healthy food. Our aim is to encourage kids to interact with healthy food regularly, and to make these interactions fun. We want to instill a sense of nostalgia around fruit, and make shopping for produce second nature so that children may carry these healthy habits into adulthood.
Fruit Buddi does just that; it is a compartmentalized shopping accessory that attaches to a shopping cart and engages young children with fruit selection. Each compartment is labeled with a unique set of fruits, which guides the children to match the color of the fruits they pick out in the store to the appropriate colored portion of Fruit Buddi.
This summer, the team will be working on Fruit Buddi full-time. Here’s what they will be doing: small scale manufacturing, conducting a pilot with 20+ moms to gather more quantitative and qualitative data, kickstarter campaign. The team currently has a provisional patent, however they would use crowdfunding as a way to raise funds for a full patent, and to engage consumers.
DFA Studio → Northwestern
Community Partner → Howard Area Community Center
Student Team → Brandon Rivera-Melo, Taylor Reynolds, Phoebe Sexton, James Kubik, Dan Handler
Coach → Sara Aye, Greater Good Studio