Helmetfor

---

Every year in America, 700 bicyclists are killed in bicycle-related accidents.  Of those, 91% were not wearing a helmet at the time of the accident.  Imagine a world where everyone wore a helmet, and hundreds of lives could be saved every year.

Helmetfor is a movement that harnesses the power of social influence to get people to not just wear helmets, but wear them actively for all of the things they want to stay alive for.  The solution helps people publicly express what they helmet for using stickers, web postings, social media, and more. Check out and join their facebook group here!

DFA Studio → Northwestern
Team Lead → Christy Lewis